The 3RS Couture

Branding | Logo Design
Project Overview
On this project I was tasked to design the logo and do the branding of a fashion startup company. The company would engage in producing clothes in large quantities and selling them out and would also give room for request from clients who need customized clothing.
My Contributions
While commencing this project, I asked what the company was into, where they find themselves in the next 10 years. In the next 10 years, how do they anticipate the company would have expanded? Would they still remain in the fashion industry? How do you people already perceive your work?
The 3RS Couture
Logo Design | Branding
September 2021
With the answers I go from these questions I was able to highlight some traits and characteristics the brand must have in order for the logo to still be relevant in future and also to speak to their niche.

After this, I came up with several sketches and refined them. This took several weeks so that each idea was scrutinized with a fresh mindset. Then, the best 3 designs were sent to the client to know the design they preferred. After this, the logo was further modified to the finished design we have now.

The font faces are a mixture of sans serif and display font to create a clean and elegant look which the brand wants to project. This is further emphasized with the strong red color and gradient purple to blue.

The colors where picked based on the emotion or mood the business owners want to trigger in their audience whenever they look at it. Overall, it was a challenging experience and I'm glad it came out so beautiful.

See my branding projects